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New Onitsuka Tiger logo
Established in 1949 by Kihachiro Onitsuka, this iconic trainer brand was originally created to dress post-war youths in Japan to improve their lives and self esteem. His passion was to fuse Japanese athletic heritage with the modern flair of contemporary design. With designs ranging from the classic Mexico 66 trainer to refreshing collaborations with like-minded artists. The spirit of Japan resonates in each Onitsuka Tiger trainer, through unique colourways and silhouettes and has remained a heritage favourite amongst sneaker lovers around the globe. The Mexico 66 trainer is an icon and the crossed stripes on the side are now synonymous with the brand’s distinct identity.