Introducing the newest brand available at OFFICE, this is Tretorn!
At OFFICE, it’s always fun when we get to discover something new – naturally, we couldn’t wait to delve into the history of these iconic sneaker makers. Champions of sustainability with an extremely commendable heritage – here’s everything you need to know about Tretorn!
Established in 1891 in Helsingborg Sweden, Tretorn began manufacturing galoshes for the country’s farmers who were often battling adverse weather conditions with inadequate footwear. The company quickly gained recognition with their innovative design solutions and rapidly grew both their production and employees.
By 1900, the brand produced their first sneaker. As big sports fans and rubber enthusiasts, Tretorn created a sneaker specifically for tennis players as their first foray into this field. Their success with tennis quickly grew and the brand have now become known for their pioneering tennis ball technology. Tretorn (along with their winning sneaker credentials) produce some of the best balls in the game supporting and supported by legendary tennis players and huge tournaments.
However, at the core of Tretorn’s values and achievements is the fundamental need to champion sustainability in their craftsmanship. In 2019, they reinvented their classic sneakers to be produced in a more environmentally friendly way. They use locally sourced materials, recycled elements and innovatively created materials from ocean net and plant based products.
The Nylite, for example is an iconic trainer released by the brand initially in 1967. The Nylite shoe was a winner on and off the tennis court worn by the pros to play and as a preppy style staple globally. Identifiable by its arrow emblem, the Nylite underwent Tretorn’s eco treatment in 2019 and is now created with 100% locally sourced canvas with a water repellent material designed from ocean net while also incorporating cutting edge eco suede technology.
Tretorn has a rich history that has become synonymous with producing everyday footwear that is both wearable and stylish. They have collaborated with everyone from famous tennis stars to ABBA. In the fashion world they have worked with a whole host of Swedish designers including ACNE and even reached worldwide status in collaboration with Comme Des Garcons. Worn by Kanye West to Timothee Chamalet – Tretorn should be on your sneaker style radar by now.
So, all you really need to know about Tretorn is this – a heritage Swedish brand that goes beyond when it comes to producing practical yet chic footwear with an overwhelming purpose to be better for the better of the planet. Not to mention, they look great too!