• Asics

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  • Asics Brand
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    The company name, which was changed to ASICS in 1977, stands for the first letters of the words in the Latin proverb, "Anima Sana in Corpore Sano," meaning "a sound mind in a sound body." Onitsuka Co., Ltd., the forerunner of ASICS, was established in 1949. Just after World War II, children could not get any sports shoes when they wanted to play sports. According to Onitsuka's philosophy based on "bringing up sound youth through sports," the company has continued to keep the tradition of specializing in the manufacture of sports shoes. The company name expressed this philosophy.

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