PUMA are celebrating Women on the Rise. OFFICE headed to New York to kick off the celebrations with an event set to empower PUMA’s dedicated sneaker fans and to encourage all round girl power! Of course, we were totally on board and who better to bring along than Emma Louise Connolly.

While the Women on the Rise event was top of the list of activities, it would be rude not to see the city sights. Decked out in her brand new PUMA Deva, Emma decided to visit some iconic New York City spots including Central Park and the legendary Joe’s Pizza.


Check out the video to see some sneak peaks of the event and more New York fun!