Introducing #adidas Clean Classics. Icons remade to address the concern of our generation; to end plastic waste. Eco-conscious processes create markings unique to Clean Classics. The craftsmanship remains the same. This season, you’re empowered to make more sustainable choices.
Take a look at the collection below, and shop online now.
And get the low-down on how these icons have been reinvented as a sustainable shoe…
SUSTAINABLE INITIATIVES
Primegreen
These shoes are made with Primegreen; a series of high-performance recycled materials. The uppers contain a minimum of 50% recycled content.
Pattern efficiency
We’ve refined the way we cut patterns to create shoes with minimal material waste. By arranging all the components of the shoe on a smaller surface area
during the cutting process, we use and waste less. The distinctive cuts it creates are unique to Clean Classics.
Rubber (Fashion Speciality)
Our Better Rubber is an innovative, more sustainable compound made from 90% natural rubber and 10% recycled rubber. Natural rubber is a renewable
resource, tapped from rubber trees.
BLOOM Foam
This product is made made using algae harvesting technology that helps to keep our lakes clean and promotes clean water.
OrthoLite hybrid sockliner compound
Our recycled OrthoLite sockliners are made with 15% recycled OrthoLite, 6% Bio-oil and 5% recycled rubber.
Natural cork sockliner
Our sockliners are made of cork, a renewable natural material. It’s natural, recyclable and non-toxic.
Recycled Polyester
Made with recycled materials in an effort to reduce our use of virgin materials and our impact on the environment.
Paper laces
Our laces are made from paper.
Upcycling old box material
We’re using leftover stock of our box material, no longer useable because of changes or mistakes in the print, to create Clean Classics packaging.
The boxes will be cut efficiently, creating random print patterns that differ from box to box.
And watch to learn more about the processes below…
Shop adidas Clean Classics online now.
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