We followed Hair Stylist Caterina Maiolini as she assisted backstage at London Fashion Week. Assisting on Eudon Choi, Matthew Williamson, Marcus Lupfer and Burberry she had one of the best seats in the house! Who better to ask for some backstage gossip? In this blog she talks us through who she saw, where she was and what she got up to.


“We arrive back stage early to set up our tools and stations and go through to the hair briefing with the stylist about the products we’ll use to achieve each of the catwalk looks. Then the demo model sits and we go through the style. This way everybody knows what to do to achieve the same look on each girl. I love doing the tests because you always know the look in advance which means you get to understand the inspiration. We also get to see a sneak peek of the collection!

I love working back stage with the talented teams and watching everything come together – the clothes, shoes, hair and makeup – it’s amazing! It also means I can work with a team of new people where we all learn from each other. All the hair stylists are different, the models are all different and we have to work well together to make all the models look the same. I love that!

After the hair brief and demo we start to grab models and work on them. There’s always a bit of a friendly “fight” between hair and makeup about who gets the models first. To start it’s all is very easy but then about an hour before show time it can get a bit wild! We all start stealing the models and hiding them away! Occasionally models arrive from other shows, which mean they’re a bit late, so we all have to work together. Sometimes there can be up to 5 or 6 people working on one model; that’s hair, makeup, nails hands and feet! It does get a bit stressful but it’s such an amazing buzz! 🙂



The atmosphere backstage changes from show to show and from team to team. Some shows have a really nice and chilled atmosphere and then others are a bit more stressful. But when you work with a good team and a great hair stylist it’s all good fun anyway – Music, laughs and hair.



Eudon Choi: The inspiration was a Korean princess on a holiday in Japan. I liked this show it was fun, a great team and beautiful clothes. I loved the little white socks with the sandals top mark! To create this look we used a lot of mousse and we dried it with a diffuser to give a wet-dry effect which worked perfect with the headpieces. For this we used thickening mousse from Bumble and Bumble.


Marcus Lupfer: The inspiration was soft, natural and teenagers. The set where the girls were to walk was so pretty, everything was a bit magical. To achieve this look we used some prep products and thickening spray. Blow dry the hair as smooth as you can, then twist it into 2 at the back, let it set and release. Finish it with Brilliantine and hairspray, finally use some hair clips to hold. Prep thickening and hairspray from Bumble and Bumble.

Matthew Williams: the inspiration was 70’s jet setter, so a little glamorous. To achieve this look we used a prep mousse and blow dried the hair into a nice smooth look, then used tongs on the ends to give that 70s look. We also used some prep-detangler, volumiser and hairspray. All the products were from Toni and Guy ‘hair meet wardrobe’ collection.

Burberry: the inspiration was a naturally classy and elegant woman; classy but natural. To achieve this we used some frizz control, hydrating cream or mousse (depending on the girl’s hair) and then blow dried it. A natural centre parting was decided and also added some extensions. All finished with some hairspray for a bit of texture. All the products were from Moroccan Oil.”


I feel very blessed to be able to do what I love and I think that the best results are achieved when you’re having fun at the same time. I love joking with models because for them, fashion weeks are very stressful. I’m known for being a bit loud (I’m Italian, so it’s in my genes!), for my dry humour and the fact that I laugh and dance a lot. I wish we had more smiling models on the catwalk to be honest. I like fun and smiles 🙂 Having said that, what we see backstage is pretty amazing and sometimes people really let the creativity go.


Shop our London Fashion Week Faves

You can follow Caterina on twitter @fubbetta