As promised our very own Alex from HQ popped down to the first day of London Fashion Week. Here she tells us all about how it was what went on and who she saw from her front row seats. She also managed to take a few sneaky pictures for us along the way.


The Questions

Hey Alex!

So a couple of questions on how your day at fashion week went. Let’s start with what trends you saw?

“I saw a lot of pastel colours and watercolour prints, quite boxy silhouettes and some light oversized tailoring.”


From the collection that you saw what would you say you’re looking forward to wearing next Spring/Summer 2014?

“I love boyish looks that are quite oversized but I also love girlish pleated skirts and of course some perfect heels or sandals.”

So, while you were sitting on the front row did you manage to spot any celebs?

“I saw Dionne Bromfield, Rosie and Proudlock from Made in Chelsea, Lady Victoria Hervey and stylist Nicola Formichetti.”


What kind of trends were the people that attended the show wearing?

“I saw a lot of pointed stilettos, power heels, fedora hats and cigarette pants.”



How about the After Party?  Can you tell us anything about that?

“The after party was at the exclusive Mayfair club Le Baron, with DJ set by Phil Bush and some super tasty Grey Goose cocktails.”

Did you get a goody bag?

“Yes, as I was lucky enough to get front row it was on my seat.”

What was in it?

“Clutch bag by Jean-Pierre Braganza X Label M Collaboration, Label M powder pink spray and a Toni and Guy Magazine.”


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