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The recent Nike Unite Totale campaign has brought further light to strong, independent and accomplished females. The women behind the scenes are the Confetti Crowd (Heli, Tiger, Lulu and Heidi) professional footballer Carla Humphrey, WAH Nails, In your Dreams Make-up and Never Full Dressed. Each female behind this shoot stands uniquely in their power, and by that we mean, being fierce, confident and working hard for change.

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The Confetti Crowd are no strangers to being unique, fun and making sure #squadgoals are evident. The same type of ‘teamwork’ is also felt through Carla Humphrey, where her commitment to her team and passion is reflected on the field. Not only do the models for this campaign share the essence of unity, but the creatives who brought this campaign into full completion  are make-up duo In Your Dreams, WAH Nails and Never Fully Dressed.

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These unique businesses are run by women who paving the way for being creative, ingenious and fiercely fabulous. The Unite Pack is a full 360 degree approach to highlighting team work, and with the Women’s World Cup kicking off, there is no better way than to stand together and share the support. Be sure to keep up to date with our Shoe Diary to discover more about the women behind the Nike campaign.

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