Last season UGG Australia launched a competition in collaboration with London College of Fashion and OFFICE to scout out budding design talent in the UK. We received loads of fantastic entries, the level of creativity was incredible! We recruited the best in the business to help us pick the cream of the crop, including Sue Saunders (course director of Cordwainers at LCF), Aradia Crockett (fashion stylist), Seetal Solanki (young designer and St.Martin’s graduate) and Kitty McGee (Fashion Director at Stylist magazine). It was a tough job but our panel of experts eventually came to an agreement and elected their favourites. The top 3 designs were chosen for their affinity with the UGG® brand, keeping to the brief that asked for craftsmanship, style, comfort and quality materials. To show our support for young footwear designers, we awarded the winners cash prizes and workshops with the judges, but this season we’re also showcasing the 1st place design both in stores and online.

This Autumn/Winter we’re shining the spotlight on our winner with an exclusive tote bag featuring the number 1 design by Sofia Zetterstedt. There’s a limited number of them out there but if you’re quick you can get your hands on one, in-store or online now, free with every UGG Australia purchase. With plenty of room to carry all your bits and bobs in, we’re sure you’ll be getting lots of use of from it! Shop the full range from UGG Australia now to get yours.



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