The exclusive OFFICE LOVES LONDON x adidas collection celebrates some of the most iconic streets in London, postcodes that are synonymous with fashion and that are embedded in the OFFICE DNA.
Kings Road & Portobello Road have been at the epicentre of London’s fashion scene for decades, and as the birthplace of our stores, it’s only right we pay homage to them. Our first Office stand-alone store opened on the King’s Road in 1984!
Working with adidas, we wanted to bring these streets to life and reimagine some of their most iconic silhouettes through a London lens with these postcodes as our inspiration.
The Stan Smith takes on the chic sophistication of the King’s Rd with metallic silver detailing across the tongue and heel.
The Gazelle embodies the vibrancy of the Portobello Road. The three stripes making a statement in pastel colours that represent the famous painted houses of Notting Hill.
Both silhouettes proudly highlight the postcodes of these famous streets.
The message goes right the way through to the inner sock, where an illustration of the famous streets reinforces the London message.
London is at the centre of everything we do at OFFICE and this is the first step on a long journey with adidas to celebrate the city we love.