After the success of his Superstar Supercolor concept that captured the attention of the world, Pharrell Williams’ pioneering work bringing art and expression into the footwear world continues with the adidas Originals Supershell project.
adidas Originals and Pharrell have teamed up with a selection of artists to create a collection of limited edition Superstar’s that featured a unique shell toe design, hence the name Supershell.
Within the collection there are 2 packs, the Artwork pack and the Sculpted pack, in which the designers have made their own individual mark.
Office will be stocking 3 of the artists from the collection, Pharrell himself, Mr. and Todd James, all of which have something fresh and new to bring to this classic adidas silhouette.
Mr. is a Japanese contemporary artist based in Japan and works in a wide range of media, including painting, sculpture, and video. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl.
Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events.
The pack launches on Friday 7th August and will be available online and in store.