FLY
Targeted at the global fashion market, FLY London footwear is uncompromising in its styling and design.
Born in 1994, from the very beginning FLY's design philosophy has been to create original fashion shoes using traditional construction techniques in an unexpected way. The sole designs, constructions and uppers, help keep FLY at the forefront of fashion.
These are attributes that reflect the personality of the generations of FLY consumers. FLY is followed by young people with interest, hobbies, work in the fashion, music, internet and sports scene.
Our continuing aim is to create a global fashion brand available in leading fashion outlets worldwide.
An aim in FLY lines is to attain modern, eclectic, but timeless style, not strongly linked to a particular season or trend. As "following fashion" takes on a light of superficiality, the influence is more on an individual research of details from different sources creating a stronger identity.
" Ever changing, ever developing " - Our aim is to continue to build the FLY London brand but keep it, like fashion, amorphous.
