Miss L Fire was launched in February 2005 by Lynsey Hand, the former Buying Director of the ubiquitous high street fashion footwear chain, OFFICE (us)! Since its first season, Miss L Fire has become a firm fashion favourite, by those 'in the know', and has been featured in Vogue, Now, (UK), Soen (Japan), & Women's Wear Daily (USA), to name but a few. In February 2006, Miss L Fire won the prestigious 'Glass Slipper' award for 'best new brand' at the WSA footwear awards in Las Vegas Nevada. Miss L Fire footwear reflect Lynsey's own personal love for all things glamorous, with a particular leaning towards the 'Golden Era' of glamour, 1940's & 50's Hollywood. However, Miss L Fire is by no means a 'retro' collection and simply continues to focus on making the wearer feel completely fabulous, and always ready for her close up! Or as Lynsey herself puts it, "Miss L Fire is sexy, without being too obvious, individual without being too crazy; and she has a little twinkle in her eyes which just keeps everyone wondering just what she is going to do next"!