Firetrap launched their menswear footwear in 2003. From an early stage, a niche was identified for creating a hybrid category of casual shoes that were neither sports nor formal, but combined elements of both. This has now become a mainstream area for the fashion footwear market in general, with many other brands following Firetrapís lead. The Firetrap Females footwear is an inspiring collection of directional shoes with everyday wearability. Taking classic womenís styles and adding feminine details, they create shoes which have an individual and distinctive twist.
Firetrap is defined by the London look and attitude, it is a mirror to London style and culture Ė Firetrap is London and London- is the future. Taking inspiration from all the sights, sounds and flavours of London life, Firetrapís time is the night-time, they are grabbing hold of the legendary subversive wit and rebellious spirit associated with the city and making it their own.