Office Blog Posts Tagged ‘Ugg Australia’

CREATIVE COUNCIL S/S14

Friday, March 14th, 2014

 

Those in the know say that style comes from realising what is classic to you and your look, reinterpreting it each season to keep it fresh. UGG Australia are putting modern classics at the centre of things this season with the help from a collective of impressive individuals with innate sense of style and individuality, also known as the Creative Council. Here we introduce you to the different members of the Council and what makes them stand out amongst the crowd.

You may have already spotted her in the pages of Vogue, ELLE or Grazia showing her love for the Classics, the face of the S/S14 campaign is girl of the moment, Suki Waterhouse. With her arrestingly beautiful looks and cool factor, we can’t get enough of her! Alongside Suki is the most colourful girl on the catwalks – Chloe Norgaard, known in the industry for her rebel looks and carefree nature. These two darlings of the fashion world also happened to be top of the league in social media during London Fashion Week!

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Introducing you to the UGG for Men range, emerging menswear designer winners Agi & Sam elected the footwear brand as the ideal partner for their most recent London Collections: Men show.

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Equally creative, with added heaps of energy, is blogger & DJ, Bip Ling. For her whirlwind lifestyle she dons the Darling boot, a block heel style in soft suede for the girls out there who are equally unstoppable but like to keep their look slick.

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Helping us to navigate the eternal question – how to dress for a British summer, stylist and fashion insider Natalie Hartley rounds up her choice pieces in the UGG SS14 collection to show us her classic looks.  So make like Natalie and the rest of Creative Council; put together a look for yourself this season that celebrates what classic means to you – whether it’s a crisp white shirt with a Classic Mini, or a rolled up jean with the block heel Darling boot. You might just be looking at the definition of a modern classic!


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SHOP ALL HIS UGG

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A day in the life of UGG Australia’s Delicia Gordon

Friday, November 15th, 2013

Delicia Gordon is UGG Australia’s Regional Product Merchandising Manager for EMEA (Europe, Middle East and Africa. Her role focuses mostly on distribution, consumer profiles and geographical trends, alongside traditional merchandising, such as analysis and planning.

Between a busy schedule and working well ahead of upcoming seasons, she talks to us about her typical day, kicking it off with a good breakfast, and how she got to where she is today.

Q : How does your day start when you get into the office?

A : Breakfast from Leon – a beans pot (no egg) and toast and then the initial 20 minutes I spend with my team. We have a download of the emails received from the US overnight (our head office is based in Santa Barbara, California) in order to prioritise the day ahead.

Q : What does your typical day include?

A : Thinking back to last Friday my day included a meeting with the EMEA President to discuss and plan the upcoming presentation of the AW14 collection in Santa Barbara, then a meeting with the UGG Brand Protection Team who deal with counterfeit product. No day is ever the same at UGG, for example today we’ll be reviewing changes to the Cold Weather Accessories collection for AW14, reviewing upcoming trends for Spring’15, and reviewing the global colour direction to start our AW15 planning…the list goes on!

Q : You’re planning for AW14 at the moment, what is the process for coming up with concepts for new season? Who decides the angle, and where do the ideas come from?

A : Initial creative and seasonal direction comes from our global partners. We work a year in advance in our product calendar so work for AW14 began back in December 2012 and is now complete. We began working on Spring ‘15 in June this year and will see first prototypes of this collection in the coming months. It’s truly exciting when we start to see ideas come to fruition.

Q : Is most of your day spent in the office or are you needed to travel around on occasions?

A : It’s a combination of the two, there are times when it’s imperative that I am in the office i.e. for regional line reviews, planning for the new season, quarterly business meetings etc. On the other hand I travel to the US 6 times a year, I attend footwear and material trade shows and in the last half of the year I’ve travelled to Rotterdam, Paris, Nice, Monaco, Lyon and Milan to review our distribution.

Q : How did you get to become a product merchandising manager? Where did you start?

A :  My career path changed from Menswear tailoring to Buying & Merchandising when I decided to take an evening course whilst studying full time at London College of Fashion.

My first job was as Merchandise Assistant in 2000 for the French high street chain Morgan De Toi. A year later I progressed to Product Co-ordinator and began travelling to Paris every 6 weeks for the in-season buys for the retail and wholesale divisions. Some years on I am now working for Deckers for the UGG Australia brand, and will have been with the company for 3 years in February of next year.

Ugg Q and A

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UGG New Season Collection for AW13

Tuesday, October 1st, 2013

The new season collection from UGG® Australia exudes strong silhouettes and classic styles with a modern twist, mirroring key trends from an AW13 catwalk with nods to British tradition. Ankle boots, biker boots, wedges and heels display UGG Australia’s fashion forward outlook with a range of footwear and accessories that blend style with function. Designs touch on hand crafted aesthetics, featuring distressed leathers, chevron braids, hammered studs and chunky soles, with the introduction of a range of water-resistant styles. Across Women’s, Kids and Men’s ranges, the collection delivers all of the luxurious comfort that the brand is renowned for with designs created from the finest materials and highest standards of craftsmanship.

THE CLASSIC UGG

Classic Short Leather: an OFFICE Exclusive for AW13. The iconic Classic boot is for the first time introduced this season as a leather version for a more edgy look. The textile is impregnated with waxes for a water-resistant finish, whilst the sheepskin lining continues to offer the much loved comfort and warmth that we’ve come to rely on from UGG Australia.

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Elliot Leather: a leather version and an OFFICE Exclusive AW13. Interpreting the Classic boot as a contemporary take on the biker boot, with leather uppers, hammered-stud detailing and metal UGG® logo plate.

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Noira: Acorn colour way OFFICE Exclusive for AW13. Born from the comfort of the heritage line, the Noira has proved to be a favourite of UGG fans. Feet stay warm and dry in a water-resistant, seam-sealed construction, with Vildona® inlay for thermal reflection, preventing heat loss in cold conditions and minimizing heat accumulation in warmer weather. The EVA sole has its own unique tread design for better traction.

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Jocelin: An ankle boot featuring cuffed sheepskin collar and adjustable strap for a cute take on the Classic boot, with the much loved sheepskin lining for comfort and warmth, and flexible, lightweight EVA sole.

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THE FASHION UGG

Carmine: OFFICE Exclusive for AW13. A beautiful ankle-boot silhouette on a sculpted wedge heel, wrapped in hand-finished leather that is also water-resistant.

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Anais: The tailored wedge, functional straps, rich lustrous leather or smooth suede uppers, and a Poron ® cushioned insole for extra comfort, make for a perfectly designed boot to suit the lifestyle of a modern woman on the go.

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Coralie: A tall boot in lustrous leather or supple suede, featuring a cuffable shaft for exposed shearling. The crepe heel is shock-absorbing and lightweight, for mobility and comfort.

carolie

Esplanade: An equestrian boot in full grain waxed leather, featuring studded ankle straps, medial zipper and V-slit at the back for easy dressing. Lined with cotton plaid textile, keeping it on trend for the A/W season. This sole and leather of this boot has been designed to wear in beautifully, for timeless style.

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THE ALL WEATHER UGG

Grandle: Polished styling meets ruffed durability, this leather boot boasts rich, water-restistant uppers combined with the supple warmth of sheepskin lining, functional straps with antique metal hardware and metal UGG® logo heel plate..

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Gershwin: An urban leather boot with water-resistant construction, convenient medial zipper and strap detailing for edgy styling.

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Zea: A fashion-forward alternative to the basic rainboot, the Zea is water-resistant with seam-sealed construction and features a special rubber sole with low freezing point – ideal for unpredictable British weather. Laces and a versatile cuffable sheepskin collar offer versatility for styling.

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KIDS UGG

Jorie: Buttery yet durable suede uppers with shepskin collar, designed for the fashionable young girl. Featuring functional medial zipper for easy dressing, and a flexible, lightweight sole.

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Kensington: Tall biker boot inspired silhouette featuring medial zipper and strap detailing, this has been a popular choice for Kids and parents alike.

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Classic Mini: The Classic Mini silhouette is new to the Kids range this season, a take down on the ankle height version of the Classic silhouette already available for adults, with all the comfort and warmth of the heritage line.

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Infants Pup: Fluffy sheepskin bootie with cotton laces for easy dressing. A suede and moulded rubber outsole helps keep little ones steady on their feet

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MENS UGG

Scuff: The easy wear slipper that men can’t resist, featuring sheepskin lining for comfort and warmth, decadent suede uppers and a full rubber outsole.

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Classic Short: The iconic silhouette of the Classic UGG® boot especially for Men, with renowned sheepskin lining and lightweight, flexible EVA outsole.

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Watch the UGG New Season Video

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Spotlight on Talent – The Judging & the Winners

Tuesday, July 16th, 2013

We recently teamed up with our good friends from UGG Australia to put the spotlight on you and your talent. With creative minds switched on we received hundreds of your UGG Australia designs. For a preview of some of the entrants you can visit our Facebook album.

UGG Australia Judging Panel

It was no easy task but we managed to shortlist the most interesting and inspiring designs. But the hardest part was still to follow. Our wonderful judges got together at UGG Australia’s London Head Office to make some tough decisions.

UGG Australia Judging Panel

UGG Australia Judging Panel

After a preview of the UGG Australia 2013 A/W collection (which is stunning), the judges revisited the design brief and viewed the shortlist. With judging criteria on design, practicality and originality, each design was scored out of 10 by each judge.

UGG Australia Judging Panel

UGG Australia Judging Panel

Each judge looked at the shortlisted designs from a different perspective and there was much to debate over – all in good hearted spirit of course. Once the scores were totaled our top 3 were announced. For a one minute recap you can watch our video of the campaign here.

3RD PLACE – FRANK WILLEMS

UGG Australia Design

2ND PLACE – HOWARD FOX

UGG Australia Design

 

1ST PLACE – SOFIA ZETTERSTEDT

UGG Australia Design

OFFICE and UGG Australia want to thank everybody who entered and voted in the design studio. We were blown away by the quality and detail of the designs sent in – well done!

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Spotlight on Talent – Aradia Crockett

Wednesday, June 12th, 2013

Having worked with a range of magazines, brands, bands and celebrities (and more!), London based stylist Aradia Crockett has worked her way up through the industry from her initial years as a model. With a love for the studio environment, fashion and travel, she leads a thrilling and glamorous lifestyle, networking along the way as she continues to build her impressive resume of clients.


Watch our latest Spotlight on Talent video as she tells us how she would approach designing her own capsule collection of footwear, and drops some hints for the trends to go with this season.

Feeling inspired? Submit your very own UGG® boot design by entering our virtual design studio.

You’ll need to hurry though the competition ends this Sunday 16th June.

Here are some of the current entries that have been submitted…

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Spotlight on Talent – Seetal Solanki

Wednesday, June 5th, 2013

As a specialised print designer within the footwear industry Seetal Solanki has worked on numerous creative collaborations with high street brands and designers. She brings a wealth of experience of over 10 years within the creative and fashion industry.

Delivering Design, Art & Creative Direction in a number of different disciplines including fashion, footwear, textiles, brand identity, photography and many more. She partners & collaborates with a number of industry experts which allow her to achieve an international presence.

Watch our video to hear Seetal talk about style and design.

And if that’s given you some inspiration then enter the UGG Australia design studio to check out budding designers work and to submit your own. It could win you an amazing £1000!

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In the Spotlight with UGG Australia

Monday, June 3rd, 2013

For those of you who thought UGG Australia was the perfect match just for the cooler months, think again. With a range of sandals and other summer essentials they’ve teamed comfort and style this year. We love the Moroccan inspired collection!

What else is exciting? Well, with a grand prize of £1,000 they’re putting YOU into the spotlight. All you need to do is design your very own UGG, easy. For more details enter the design studio, you can also see examples of other entries and vote for your favourites.

For a snap shot preview of the entries, check out our Facebook album.

Need little more inspiration? We caught up with Sue Saunders, one of our brilliant judges involved with the competition, director of Footwear Design at London College of Fashion. She tells us how she’s seen footwear design and fashion evolve over the years and gives great advice for budding fashion designers. Watch it here.

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UGG Australia SS13 Preview

Thursday, March 14th, 2013

Take a moment to escape from the cold weather with UGG® Australia’s new Spring/Summer range for 2013 – drawing on the vibrant open markets, twisting walkways, intricate architecture and exoticism of Marrakech. Pattern, textile and colour flourish in this collection of effortless styles crafted from the most luxurious materials, like the Marrah moccasin in bright pink buttery leather and Indah slip on in a unique mosaic print.

Watch the video for a sneak peek at these beautiful easy-to-wear designs, and the rich culture that inspired them… And inspire yourself whilst you’re at it!

Shop the UGG® Australia collection here.

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Ugg Back in stock

Thursday, January 19th, 2012


Ugg Australia Back in stock

New in at Office - Ugg Classic blueberry suedeNew in at Office - Ugg Classic lipstick suede

After a particularly mild December I think we were all lured into a false sense of security when it comes down to the cold. January however has made us run straight back to our wardrobes to dig out our  Ugg boots from Ugg Australia. Never fear if you missed out on a pair as we have new Ugg Classic Shorts in a blueberry suede upper and a lipstick coloured suede to keep you colourfully warm. If you prefer the more classic colourways of grey, chestnut and black well perhaps the new mini Ugg is the one for you. The mini silhouette is back but in the guise of a Bailey Button…that’s right the super cute Bailey Button Mini Ugg is here! Hoorah! January chills can try as they might, but they won’t stand a chance with some brand new Uggs in your arsenal.

New in at Office - Ugg Mini bailey button black suedeNew in at Office - Ugg Mini bailey button black chestnut

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Ugg Australia: new Lo Pro and Delaine styles

Thursday, March 17th, 2011

These two favourite UGG Australia styles at Office are back with an all new look that’s perfect for summer. The Lo Pro can be worn in many ways thanks to its five functional buttons, undo a couple and fold the cuff down to catch a glimpse of the signature UGG Australia branded lining. The Delaine is a perfect example of sporty-luxe with its sneaker sole and soft sheepskin lining. The light and fresh denim colours, UGG Australia logo and sheepskin insoles provide the added comfort and luxury that we know and love from everybody’s favourite brand.

Get them here

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