Office Blog Posts Tagged ‘shoe design’

Spotlight on Talent – The Judging & the Winners

Tuesday, July 16th, 2013

We recently teamed up with our good friends from UGG Australia to put the spotlight on you and your talent. With creative minds switched on we received hundreds of your UGG Australia designs. For a preview of some of the entrants you can visit our Facebook album.

UGG Australia Judging Panel

It was no easy task but we managed to shortlist the most interesting and inspiring designs. But the hardest part was still to follow. Our wonderful judges got together at UGG Australia’s London Head Office to make some tough decisions.

UGG Australia Judging Panel

UGG Australia Judging Panel

After a preview of the UGG Australia 2013 A/W collection (which is stunning), the judges revisited the design brief and viewed the shortlist. With judging criteria on design, practicality and originality, each design was scored out of 10 by each judge.

UGG Australia Judging Panel

UGG Australia Judging Panel

Each judge looked at the shortlisted designs from a different perspective and there was much to debate over – all in good hearted spirit of course. Once the scores were totaled our top 3 were announced. For a one minute recap you can watch our video of the campaign here.

3RD PLACE – FRANK WILLEMS

UGG Australia Design

2ND PLACE – HOWARD FOX

UGG Australia Design

 

1ST PLACE – SOFIA ZETTERSTEDT

UGG Australia Design

OFFICE and UGG Australia want to thank everybody who entered and voted in the design studio. We were blown away by the quality and detail of the designs sent in – well done!

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Spotlight on Talent – Aradia Crockett

Wednesday, June 12th, 2013

Having worked with a range of magazines, brands, bands and celebrities (and more!), London based stylist Aradia Crockett has worked her way up through the industry from her initial years as a model. With a love for the studio environment, fashion and travel, she leads a thrilling and glamorous lifestyle, networking along the way as she continues to build her impressive resume of clients.


Watch our latest Spotlight on Talent video as she tells us how she would approach designing her own capsule collection of footwear, and drops some hints for the trends to go with this season.

Feeling inspired? Submit your very own UGG® boot design by entering our virtual design studio.

You’ll need to hurry though the competition ends this Sunday 16th June.

Here are some of the current entries that have been submitted…

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