Office Blog Posts Tagged ‘Puma’

Rihanna debuts Fenty University with FENTY X PUMA

Tuesday, March 7th, 2017

There was much urban hype in Paris last night with Rihanna debuting her ‘Fenty University’ collection with Fenty x Puma. The school themed show was held in the Bibliothèque nationale de France library, where catwalks were made up of long school desks and detention designed cards were the invitations. Jordan Dunn was one of the many famous models sporting Rihanna’s creative vision.

The sport inspired collection was Rihanna’s third show with Puma, and gained much social media coverage across the globe. Be sure to shop the collection which launches tomorrow.




Puma and Cara Delevigne bring more to DO YOU campaign

Tuesday, March 7th, 2017

At the launch of the Puma `Do You’ campaign 2016, we felt female empowerment on a whole new level. Cara Delevigne is the celebrity figure driving this inspirational campaign. We love the powerful message being displayed. The `Do You’ campaign is all about encouraging female’s strength, confidence and grace.

The latest products to be seen from this campaign have been the Puma Suede Heart Reset, where candy-like colours are used for this classic Puma Suede style. Bow-like laces add subtle femininity to this trendy sneaker. This classic court shoe is something we cannot get enough of.


Fenty X Puma | Velvet Creeper | Launch | 08.12.16

Monday, December 5th, 2016

Here at Office we know these are on your Christmas list, whether they’re for yourself or a loved one you can’t afford to miss out on these! The next addition of the Fenty X Puma collection is the Velvet Creeper. Available in 3 amazing colours, black, grey and burgundy. Creative director Rihanna has won shoe designer of the year and held 2 fashion week events! You can see by this next launch why her talents are undisputed.


Rihanna X Puma | Fenty Leadcat | Coming Soon

Wednesday, July 27th, 2016

Following the huge success of previous Rihanna’s FentyXPuma product launches it only seemed fair that we all got another chance to pick up some of the hottest Puma product this season. The first release consisted of 3 colour-ways, white, black and shell pink. This time around they have added Grey as a brand new colour to the Fenty slider squad.


grey fenty leadcat

The Fenty sliders were massively popular the first time round and sold out within the first couple hours of launch. Bloggers went mad for these and couldn’t resist getting every colour-way.


photo credit : @sherlinanym

They look great with pretty much every out-fit from denim shorts, to leggings to jeans which has definitely contributed to the huge success of this particular collaboration.

Check out our Instagram for updated info on future launches.


Rihanna X Puma | The Creeper Camo | launch 28.07.16

Tuesday, July 26th, 2016

If like us you can’t get enough of Rihanna then you’re in luck as her new Creeper trainer in camo is launching this Thursday the 28.07.16.  The previous #FentyxPuma launches have sold out in a matter of hours and we suspect this launch will be no different. With the platform sole and camo print upper they will no doubt ensure you make a statement when stepping out of the house!



These will be available in store and online. Check out our Instagram for up to date info.


Puma Suede feat. Kylie Jenner

Tuesday, July 12th, 2016

This season, PUMA puts the limelight on a young roster of tastemakers currently making waves in the music and entertainment arena to model the Puma Suede.

As a cool nod to the past, PUMA are working with legendary OG street photographer Jamel Shabazz to shoot the young tastemakers in Suedes around Bed-stuy in Brooklyn. Shabazz was instrumental in popularizing the Suede in the 80’s with his snaps of the New York City street culture and hip hop scene. Here PUMA talk to style icon and social phenomenon Kylie Jenner about her style.


PUMA: What about the Suede appeals to you? 

KYLIE JENNER: Its rich and vibrant colors mostly. They really have a depth of color. The deep shades don’t fade quickly and I like the laces.

PUMA: What’s your favourite colorway?

KJ: The black and white version is my favorite. I wear a lot of black!

PUMA: Why do you think the Suede has become a classic?

KJ: I think it’s the Suede’s timeless look and style – it’s always looking so fresh. They’re my go-to sneaker from my closet.

Shop Puma


Rihanna’s Pick: Eskiva Hi by Puma

Thursday, November 19th, 2015


Puma’s brand ambassador, global superstar Rihanna has hand picked her favourite Puma styles. Following the success of the Fenty Creepers, Rih Rih and Puma have released the Eskiva hi. This sleek and sporty silhouette is opposite, aesthetically, to her previous drop.



An update of the classic boxing shoe the Puma Gong, the Eskiva Hi is a high cut trainer that combines retro sporting aesthetic with contemporary fashion. It features a leather upper, nubuck overlays, lace up front, perforated tongue, heel tab and gold Puma branding. The music and fashion mogul styles hers with Puma tracksuit bottoms and a sporty crop top.

An alternative to the boot cut profile is the Eskiva mid, similar in design but with a perforated back panel and zip for easy access.


Both models are favoured by the icon and can be seen on instagram girls alike. Like with any celeb collaboration stock is limited and the hype is huge.



Exclusive | Puma “Terrace” Collection

Monday, September 28th, 2015

The Birth of Terrace Fashion

Started in the North of England, the terrace fashion style became apparent in the 70s/80s when Liverpool FC dominated Europe and the fans would follow them, often bunking on trains whilst cheering “You’ll never walk alone”.


Whilst in these foreign countries, the fans would visit sportswear stores that sold trainers you couldn’t get in the UK which gave the fans blagging rights back home in the UK. Whilst West Ham fans were sporting Dr Martens and skinheads, the Liverpool fans were obsessed with Italian leisurewear, German trainers and David Bowie haircuts. This terrace culture that praised casual sportswear soon became adopted by other football fans across the country and thus the “terrace” look was born.

The Puma “Terrace” collection stays true to its fashion roots and these re-issues are sympathetic to the originals of the era.

The Story

The concept behind this collection is very much dedicated to the likely lads of football, the fans who follow their team around the country, whether its a huge club like Chelsea or a local town team.


Terrace fashion nowadays is interpreted slightly different as few will sport the head to toe sportswear look, with the guys opting for subtle nods to the look. Now the boys will get up on match day, put on their favourite jeans, jumper and Carhartt jacket and pair with their box fresh Puma trainers.


On the way to the game, they will meet up, catch the train and head to the pub for a few pre drinks to psyche themselves up beforehand and give them an opportunity to check out the trainer competition.


In the stands, the floor is awash with classic terrace trainers, worn by the dads and grandads who originated the look right down to the younger generation who want to replicate today.

The Puma “Terrace” Collection is exclusive to OFFICE and features some archive silhouettes that include the Roma, Star, Trimm Quick and G.Vilas. It launches online and in-store in October, follow @officeshoes for updates.



Top Celebrity Fashion Collaborations

Monday, December 2nd, 2013

Not every celeb can turn their hand to designing; however, some have shown a decided flair for creating clothes which fly off the shelves.

Here’s a list of the ones we covet:

Kate Moss for Topshop

Kate Moss’s relationship with Topshop was one of the longest-running celeb fashion collaborations with the model designing her first 50 pieces for the high street store in 2007 and producing another 13 collections over the next three years. The collections drew on Moss’s own bohemian style and pieces often had a vintage feel to them. Stand out items included a pansy-print tea dress and an art deco-style beaded flapper dress.

 It was recently announced that after a three-year break, Moss will put her name to another Topshop collection to be launched next year.

Kate Moss launches her last range for Topshop - London 

Chloe Sevigny for Opening Ceremony

Chloe Sevigny is arguably one of the chicest stars around so any fashion collaboration she put her name to was always going to be dripping with cool.

Her current autumn/winter collection for Opening Ceremony is her fifth and features 1960s’ classic shapes and styles mixed with the streetwear for which the brand is best known. Think babydoll dresses, swing coats and pencil skirts with some statement sweaters and hoodies thrown in.

Amy Winehouse and Fred Perry

Amy Winehouse teamed up with Fred Perry on several collections between 2010 and her untimely death in 2011 and the brand continues to release collections inspired by Amy’s unique style in aid of the Amy Winehouse Foundation.

The clothes have a distinctly retro feel to them, with classic polo shirts, 50’s style halternecks, wide belts and tweed pencil skirts all featuring prominently.

The latest collection features gingham and patterned shirt dresses, high-waisted shorts and trousers and a statement bowling bag.

Professor Green and Puma

Professor Green’s wife Millie Mackintosh isn’t the only one with links to the fashion world. The rapper has collaborated with Puma on a range of trainers and sportswear since last year.

So far, the collections have focused on camouflage prints, clashing colours and cutting edge print techniques. Highlights include this season’s on-trend satin bomber jacket.

BBC Radio 1 Teen Awards - London

Jay-Z for Barneys

Rapper, producer and entrepreneur Jay-Z added another string to his bow when he collaborated with Barneys on its New York Holiday Christmas collection. He has chosen a slick colour palette of white, black, silver and gold to represent the New York skyline at night. Although Jay-Z hasn’t turned fashion designer exactly, he has has picked his favourite items from the store including a Balenciaga backpack, a Balmain t-shirt and an Elder Statesman cashmere ski mask to be entered into the collection. These key pieces are then to be displayed in an immersive  gallery space in the Madison Avenue flagship store.




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