Office Blog Posts Tagged ‘nike look of the city’

Nike LOTC Pack | Coming Soon

Friday, March 18th, 2016

With Air Max Day  fast approaching the brand have been launching many new styles over the past couple weeks. The latest in women’s styles is the “Look of The City” pack. The pack features the classic Air Max 1, Air Classic BW, Air Max 90, Air Max Thea. Each style represents an iconic city including New York, Paris, Shanghai and of course London.




Launching 19.03.16 in selected Office and Offspring stores. Check out our Instagram page for more info.

Nike Air Max 1 “Look of the City” Pack

Thursday, March 5th, 2015

The Nike women’s “Look of the City” Collection comes into full bloom with six vibrant variants of the Nike Air Max 1 Ultra. The collection is influenced by distinct style capitals: London, Milan, New York, Paris, Shanghai, and Tokyo.


Six new Nike Air Max 1 Ultra designs feature three distinct patterns, each inspired by representative flowers and local heritage of two cites. The prints form individual colour schemes that define each city.

New York and Paris

New York’s roses and Paris’s famed lilies make up the first pack.



New York is displayed in a monochromatic black, white and grey palette, fitting of the cities landscape and NYC’s love of the colour black. Its Parisian counterpart takes the decoration in blushing  pastels reminiscent of Marie Antoinette.

London and Tokyo 

London’s rose and Tokyo’s famed cherry blossoms make up the second instalment.



A  indigo blue colourway represents the Japanese capital, while London receives a fiery red-and-white treatment atop a black background to reflect its gothic architecture.

Milan and Shanghai

Finally, Milan’s lilies and Shanghai’s plum blossoms are matched in delicate balance for the third and final instalment.



A golden bronze tone, evocative of the Italian Renaissance, highlights the Milan Air Max 1 Ultra, in contrast with a saturated monochromatic red on the Shanghai version.

All trainer models have t-shirts to match the pattern and feature the intitial of each city.

The Nike Air Max 1 Ultra “Look of the City” pack will launch on Saturday 7th March and will be available online and in selected stores.




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