We recently teamed up with our good friends from UGG Australia to put the spotlight on you and your talent. With creative minds switched on we received hundreds of your UGG Australia designs. For a preview of some of the entrants you can visit our Facebook album.
It was no easy task but we managed to shortlist the most interesting and inspiring designs. But the hardest part was still to follow. Our wonderful judges got together at UGG Australia’s London Head Office to make some tough decisions.
After a preview of the UGG Australia 2013 A/W collection (which is stunning), the judges revisited the design brief and viewed the shortlist. With judging criteria on design, practicality and originality, each design was scored out of 10 by each judge.
Each judge looked at the shortlisted designs from a different perspective and there was much to debate over – all in good hearted spirit of course. Once the scores were totaled our top 3 were announced. For a one minute recap you can watch our video of the campaign here.
3RD PLACE – FRANK WILLEMS
2ND PLACE – HOWARD FOX
1ST PLACE – SOFIA ZETTERSTEDT
OFFICE and UGG Australia want to thank everybody who entered and voted in the design studio. We were blown away by the quality and detail of the designs sent in – well done!