On Saturday 19 September, Hunter Original celebrated its iconic connection with music festivals, with a SS16 collection that took its inspiration from the muddy fields.
Held in Euston Station Parcel Deck, London, the ripstop tent interior of the setting, complete with guy ropes, referenced the unmistakable landscape of the festival fields, and the looks themselves, drew on the spirit of the most epic festival experience.
Hunter presented the ultimate festival journey, featuring the tools to survive whatever the climate throws at you. From the early highs of a sun-soaked main stage, to the after-hours downpour where adventure begins. Lightweight nylon fabrics and Hunter sneakers were introduced, alongside waterproof rubber and vinyl jackets. Technical performance soles were fixed onto soft suede uppers and bags were crafted with welded seams to offer the definitive weather-resistant accessory. Colours evoked hazy summer sunsets, sun-bleached dégradés in sorbet and lilac, alongside dusty neutrals.
Closing the show, the Original Clog, a new Hunter icon was launched.
Prior to today’s show, Hunter introduced #Beaheadliner Mobile Sessions – a new arm of immersive and interactive content on Periscope. Directly tapping into the theme of the show, the sessions featured exclusive performances by some of the most exciting emerging musicians in the UK today.