|We caught up with the Global Head of Public Relations, Katy Moseley, from the hugely successful modelling agency, Next Models. She shared her insight into the hyped yearly fashion event that is London Fashion Week.
With a wealth of well know names on their books including; Rita Ora, Lana Del Rey and Alexa Chung, Next Models are at the forefront of the industry.
Here’s what Katy had to say!
What does your job involve?
‘I manage the day to day press activity for our models, and some of our talent, coordinating their press activity in the fashion arena. I also manage the public relations for the agency itself, so all the model competitions, social media and public facing activity.’
How did you get into your current job role?
‘I was asked to join Next to set up the PR department having worked in the music and fashion industries before.‘
How are you involved in LFW?
‘I book all our talent on to the front rows! They get invited to so many amazing shows and events you have to carefully juggle and manage things to make sure they are seen at the right things, wearing the right clothes. And get everywhere on time!’
What are the best things about working at LFW?
‘It’s an exciting time of year for the fashion industry. I get to meet up with lots of my clients and colleagues, and of course see all the new fashion for the coming season. It’s exciting to see which of our models walk in which shows, and who opens and closes.‘
If you could do any other job at LFW, what would it be?
‘I think I would be one of the British designers. It must be such a fantastic feeling of achievement and a culmination of hard work to see your designs on the catwalk.’
Which show are you most looking forward to at LFW?
‘Burberry and Mulberry are always great shows and make me feel very proud of British Fashion. I love the TOPSHOP show too and Issa is great for the glamour! ‘
Which celebrities are you hoping to see?
‘It’s always exciting to see the big A-listers sitting front row, and of course the supermodels on the catwalk! Alexa Chung always looks fantastic at the shows and so does Suki Waterhouse and Clara Paget.’
Who throws the best LFW after party?
‘Well I would say us, as last time we did it, it was legendary. Mulberry’s parties are always fun, and so are the more off the wall ones like the Stella McCartney’s dinner last season with models as ballerinas!’
Who gives away the best goody bags?
‘You’ve got to love a goody bag! The Elle Style awards always have good ones and they always put a bottle of water in which is good when you are super dehydrated after a night of drinking.’
How do you get over a LFW hangover?
‘Yikes, I don’t like hangovers so I try to avoid them. I would suggest plenty of water, food and sleep. If not, then sunglasses, water and a strong coffee!‘
Who is your style icon?
‘Tali Lennox has fab style and so do the supermodels like Arizona and Anja. Celebrity wise I love Victoria Beckham and Kim Kardashian.’
How would you describe your LFW style?
‘Black! Something that is easily transformed from day to night. Always an OFFICE heel, sunglasses and a bag to carry all my show schedules, tickets and backstage passes‘
Which OFFICE shoes will you be wearing during LFW?
‘I will be wearing the OFFICE Gallivanting Slouch boot in black suede. They have the perfect mid wedge heel for running around in the day and taking me into the evening in style.’