The Birth of Terrace Fashion
Started in the North of England, the terrace fashion style became apparent in the 70s/80s when Liverpool FC dominated Europe and the fans would follow them, often bunking on trains whilst cheering “You’ll never walk alone”.
Whilst in these foreign countries, the fans would visit sportswear stores that sold trainers you couldn’t get in the UK which gave the fans blagging rights back home in the UK. Whilst West Ham fans were sporting Dr Martens and skinheads, the Liverpool fans were obsessed with Italian leisurewear, German trainers and David Bowie haircuts. This terrace culture that praised casual sportswear soon became adopted by other football fans across the country and thus the “terrace” look was born.
The Puma “Terrace” collection stays true to its fashion roots and these re-issues are sympathetic to the originals of the era.
The concept behind this collection is very much dedicated to the likely lads of football, the fans who follow their team around the country, whether its a huge club like Chelsea or a local town team.
Terrace fashion nowadays is interpreted slightly different as few will sport the head to toe sportswear look, with the guys opting for subtle nods to the look. Now the boys will get up on match day, put on their favourite jeans, jumper and Carhartt jacket and pair with their box fresh Puma trainers.
On the way to the game, they will meet up, catch the train and head to the pub for a few pre drinks to psyche themselves up beforehand and give them an opportunity to check out the trainer competition.
In the stands, the floor is awash with classic terrace trainers, worn by the dads and grandads who originated the look right down to the younger generation who want to replicate today.
The Puma “Terrace” Collection is exclusive to OFFICE and features some archive silhouettes that include the Roma, Star, Trimm Quick and G.Vilas. It launches online and in-store in October, follow @officeshoes for updates.