Who better to give the bloggers of London a good wake up call to kick start LFW than blog superstar Bip Ling! Despite her New York jet lag the ever bopping Bip was on the DJ decks at 8am last Friday celebrating the start of LFW at an exclusive breakfast event hosted by Office and UGG Australia for the UK’s top bloggers.
A fashion connoisseur and frequent FROW’er, Bip loves London fashion week above any other as home to the most creative and exciting shows, where “everyone gets involved.”
For three seasons now Bip has also been a part of the UGG Australia Creative Council; featuring in seasonal campaigns and working with the brand at events such as #LFWBlogFest and Vogue Fashion Night Out. Bip has been a fan of UGG since sixth form, when she wore her classics every day, and continues to grow with the brand as the range expands into fashion and casual silhouettes.
In conversation with Victoria White of Company magazine who hosted the event trend talk, Bip was asked what makes a blogger successful. As a game changer in the blogging world, with her creativity and unique sense of style, she puts it down to personality. “When you show your personality brands become interested in working with you because you stand for something.” Take note budding bloggers…
After the event Bip nipped home for a moment to herself and a bit of “mooching in my UGG classics” before hitting the shows. Check the Office blog later this week for a round up of Bip’s fashion week experience, and choice of shoes to go with her enviable outfits!