Acting Senior Fashion Editor at Marie Claire magazine, Jodie Nellist has given OFFICE an exclusive insight into a day in her shoes at London Fashion Week. Find out her top tips for LFW dressing, what emerging trends she spotted and where the Marie Claire fashion girls partied!
Would you love to work at one of the glossiest, global fashion magazines like Jodie? Her advice for any aspiring stylists is ‘always be super keen and helpful, don’t expect too much too soon. Everybody has to put in their cupboard time.’
60 Seconds with Jodie
If I was a shoe… I would be loafer
When I was younger, I dreamt of being … a ballerina
My one fashion rule to live by… would be always wear navy
My most prized item of clothing is… my Chanel ballet shoes
The one thing in my handbag I couldn’t live without… are my earphones
If I could be any designer it would be… Phoebe Philo because I LOVE CELINE
My top 3 tips for dressing at LFW are;
1. Pre iron everything! Late nights and early mornings do not leave time for ironing.
2. Keep heels as low as possible
3. Don’t go for something you wouldn’t usually wear. It is more important that you wear something that you feel comfortable in.
My London Fashion Week Diary
My outfit choice for the day was my favourite Cos jumper, Marks and Spencer shirt, French Connection skirt, classic Topshop trench, Chloe bag and my fave multi-strap ankle boots from OFFICE. It was all about layering up today - we are out and about all day running from one show to another so it’s important to be warm!
I started the day with the Whistles show, high street at its best in my opinion. I had total sweater love and I’ve got a feeling there’s going to be a micro-trend for green leather after watching. Next up was the Mulberry show at Claridges. The place was swamped with giant flowers, breakfast muffins and fresh juices in old fashioned bottles. On the catwalk, we saw floral and check prints and of course, the legendary mulberry poodles. Alexa Chung and Lana Del Rey were on the front row where we saw lots of floral prints and luxurious looking leather.
After that it was a quick dash to The Dorchester hotel for the Temperley show. They had a bit of a maxi moment, the show was full of statement floor sweeping skirts and dresses. Very Kate Middleton autumn/winter wardrobe we thought!
Then it was time for a quick pit stop at Pret for lunch before we were off again. We then made our way to Vivienne Westwood where make-up artist extraordinaire Val Garland created models that were painted like dolls, very surreal but Westwood all over. Meg Mathews and her daughter Anais were spotted on the front row.
On to Mary Katranzou where we saw a move away from her usual bold colours and gone for more understated monochrome landscape prints. Models walked on what appeared to be an infinite runway to haunting, eerie music.
Time to head south of the river to Topshop Unique at The Tank in the Tate Modern next. This was my fave collection yet - total want for the oversized pink coat. Models of the moment, Cara Delevingne and Jourdan Dunn walked the catwalk. Time for another food pit stop, Mishkins in Covent Garden for macaroni cheese with the rest of the Marie Claire fashion team. Much needed energy food.
Nearly the end of the day…next up was the Richard Nicoll show. Models sashayed down the runway with slick back hair in oversized, masculine shapes. I loved the biker jackets and super shiny skirts. Here, we saw even more pink- its official, it’s a trend.
Then it was back to the British Fashion Council tents for last show of the day at 9pm, Marios Schwab. It medieval inspired structured mini dresses with intricate lace detailing and velvet. Once the last show had finished, it was onto the Whistles party for champagne and more macaroni cheese. Then the Marie Claire crew hit jewellery designer, Dominic Jones’ party at The Box. I didn’t get to bed until 2am, just enough sleep to do it all over again on Sunday!
Shop Jodie’s boots here